{"id":60229,"date":"2025-12-17T13:42:35","date_gmt":"2025-12-17T13:42:35","guid":{"rendered":"https:\/\/alignian.net\/%e7%bf%bb%e8%a8%b3%e3%81%8c%e5%b0%8f%e5%a3%b2%e6%a5%ad%e3%81%ae%e6%b6%88%e8%b2%bb%e8%80%85%e8%a1%8c%e5%8b%95%e3%81%ab%e4%b8%8e%e3%81%88%e3%82%8b%e5%bd%b1%e9%9f%bf\/"},"modified":"2026-09-27T18:18:11","modified_gmt":"2026-09-27T18:18:11","slug":"%e7%bf%bb%e8%a8%b3%e3%81%8c%e5%b0%8f%e5%a3%b2%e6%a5%ad%e3%81%ae%e6%b6%88%e8%b2%bb%e8%80%85%e8%a1%8c%e5%8b%95%e3%81%ab%e4%b8%8e%e3%81%88%e3%82%8b%e5%bd%b1%e9%9f%bf","status":"publish","type":"post","link":"https:\/\/alignian.net\/ja\/%e7%bf%bb%e8%a8%b3%e3%81%8c%e5%b0%8f%e5%a3%b2%e6%a5%ad%e3%81%ae%e6%b6%88%e8%b2%bb%e8%80%85%e8%a1%8c%e5%8b%95%e3%81%ab%e4%b8%8e%e3%81%88%e3%82%8b%e5%bd%b1%e9%9f%bf\/","title":{"rendered":"\u306a\u305c\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u306f\u7ffb\u8a33\u3067\u58f0\u3092\u5931\u3046\u306e\u304b"},"content":{"rendered":"<p style=\"margin-bottom: 32px; font-style: normal; font-size: 57px; line-height: normal;\">\u8a00\u8a9e\u3068\u5e02\u5834\u3092\u8d85\u3048\u305f\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u4fdd\u8b77\u3002<\/p>\n<p>\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u304c\u65b0\u898f\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u969b\u3001\u7ffb\u8a33\u3092\u6210\u529f\u3055\u305b\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u306f\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u305f\u3063\u305f\u4e00\u3064\u306e\u8aa4\u8a33\u304c\u3001\u9577\u5e74\u7bc9\u304d\u4e0a\u3052\u305f\u30d6\u30e9\u30f3\u30c9\u3092\u640d\u306a\u3046 \u2014 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\/>\n<h2>\u5b89\u4fa1\u306a\u7ffb\u8a33\u306e\u96a0\u308c\u305f\u30b3\u30b9\u30c8<\/h2>\n<p>\u7ffb\u8a33\u3092\u5358\u8a9e\u3054\u3068\u306e\u7f6e\u304d\u63db\u3048\u3068\u6349\u3048\u308b\u306e\u306f\u9b45\u529b\u7684\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u8a00\u8a9e\u306f\u6df1\u304f\u6587\u5316\u306b\u6839\u3056\u3057\u3066\u3044\u307e\u3059\u3002\u30a4\u30c7\u30a3\u30aa\u30e0\u3001\u30e6\u30fc\u30e2\u30a2\u3001\u30c8\u30fc\u30f3\u3001\u3055\u3089\u306b\u306f\u6587\u69cb\u9020\u306f\u3001\u8f9e\u66f8\u306e\u5b9a\u7fa9\u3092\u8d85\u3048\u305f\u610f\u5473\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u304c\u901f\u5ea6\u3068\u30b3\u30b9\u30c8\u3092\u54c1\u8cea\u3088\u308a\u512a\u5148\u3059\u308b\u3068\u3001\u6280\u8853\u7684\u306b\u306f\u6b63\u3057\u3044\u304c\u611f\u60c5\u7684\u306b\u7a7a\u865a\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u751f\u307f\u51fa\u3059\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002\u3042\u308b\u5e02\u5834\u3067\u5171\u611f\u3092\u547c\u3076\u30d6\u30e9\u30f3\u30c9\u30dc\u30a4\u30b9\u304c\u3001\u5225\u306e\u5e02\u5834\u3067\u306f\u5e73\u677f\u306b\u3001\u3042\u308b\u3044\u306f\u6700\u60aa\u306e\u5834\u5408\u3001\u5931\u793c\u306b\u6620\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u53e4\u5178\u7684\u306a\u4f8b\u3092\u6319\u3052\u307e\u3057\u3087\u3046\u3002\u30da\u30d7\u30b7\u304c\u4e2d\u56fd\u3067\u300cCome Alive With the Pepsi Generation\u300d\u3068\u3044\u3046\u30b9\u30ed\u30fc\u30ac\u30f3\u3092\u5c55\u958b\u3057\u305f\u969b\u3001\u3053\u308c\u304c\u300c\u30da\u30d7\u30b7\u306f\u3042\u306a\u305f\u306e\u7956\u5148\u3092\u8607\u3089\u305b\u308b\u300d\u3068\u8a33\u3055\u308c\u305f\u3068\u3044\u3046\u8a71\u306f\u5e83\u304f\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u304c\u771f\u5b9f\u304b\u3069\u3046\u304b\u306f\u5225\u3068\u3057\u3066\u3001\u3053\u306e\u8a71\u304c\u6b8b\u308a\u7d9a\u3051\u3066\u3044\u308b\u306e\u306f\u3001\u666e\u904d\u7684\u306a\u771f\u5b9f\u3092\u6349\u3048\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u76f4\u8a33\u306f\u610f\u56f3\u3055\u308c\u305f\u610f\u5473\u3092\u307b\u3068\u3093\u3069\u6349\u3048\u3089\u308c\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u73fe\u4ee3\u306e\u6a5f\u68b0\u7ffb\u8a33\u30c4\u30fc\u30eb\u306f\u3001\u3053\u3046\u3057\u305f\u660e\u767d\u306a\u30a8\u30e9\u30fc\u306e\u983b\u5ea6\u3092\u6e1b\u3089\u3057\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u3088\u308a\u5fae\u5999\u306a\u554f\u984c\u3092\u3082\u305f\u3089\u3057\u307e\u3057\u305f\u3002\u305d\u308c\u306f\u3001\u7121\u5473\u4e7e\u71e5\u3067\u4e00\u822c\u7684\u3001\u7af6\u5408\u4ed6\u793e\u3068\u898b\u5206\u3051\u304c\u3064\u304b\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3059\u3002\u6df7\u96d1\u3057\u305f\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u3053\u308c\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u5dee\u5225\u5316\u306b\u5bfe\u3059\u308b\u6b7b\u5211\u5ba3\u544a\u3067\u3059\u3002<\/p>\n<p>\u79c1\u305f\u3061\u306f\u5c0f\u58f2\u304a\u3088\u3073 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href=\"https:\/\/alignian.net\/stories\/how-translation-affects-consumer-behaviour-in-retail\/\">\u7ffb\u8a33\u304c\u5c0f\u58f2\u306e\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u3069\u306e\u3088\u3046\u306b\u5f71\u97ff\u3059\u308b\u304b<\/a> \u306e\u5206\u6790\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<hr \/>\n<h2>\u30d6\u30e9\u30f3\u30c9\u30dc\u30a4\u30b9\u304c\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u91cd\u8981\u306a\u7406\u7531<\/h2>\n<p>AI \u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30d7\u30ed\u30b0\u30e9\u30e0\u5e83\u544a\u306e\u6642\u4ee3\u306b\u304a\u3044\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u30dc\u30a4\u30b9\u306f\u6570\u5c11\u306a\u3044\u771f\u306e\u5dee\u5225\u5316\u8981\u56e0\u306e\u4e00\u3064\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u3092\u4eba\u9593\u7684\u3067\u3001\u89aa\u3057\u307f\u3084\u3059\u304f\u3001\u4fe1\u983c\u3067\u304d\u308b\u3082\u306e\u306b\u3059\u308b\u306e\u306f\u3053\u306e\u30dc\u30a4\u30b9\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30dc\u30a4\u30b9\u306f\u7e4a\u7d30\u3067\u3059\u3002\u305d\u308c\u306f\u7e4a\u7d30\u306a\u9078\u629e\u306e\u4e0a\u306b\u6210\u308a\u7acb\u3063\u3066\u3044\u307e\u3059\u3002\u6587\u306e\u30ea\u30ba\u30e0\u3001\u6328\u62f6\u306e\u6e29\u304b\u307f\u3001\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u81ea\u4fe1\u3002\u3053\u308c\u3089\u306e\u9078\u629e\u304c\u7ffb\u8a33\u3067\u5931\u308f\u308c\u308b\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u3064\u306a\u304c\u308b\u529b\u3092\u5931\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u91d1\u878d\u3001\u533b\u7642\u3001\u6559\u80b2\u306a\u3069\u3001\u898f\u5236\u3055\u308c\u3066\u3044\u308b\u3001\u3042\u308b\u3044\u306f\u30bb\u30f3\u30b7\u30c6\u30a3\u30d6\u306a\u30ab\u30c6\u30b4\u30ea\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u7279\u306b\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u5206\u91ce\u3067\u306f\u4fe1\u983c\u304c\u3059\u3079\u3066\u3067\u3059\u3002\u3042\u308b\u6587\u5316\u3067\u306f\u30ab\u30b8\u30e5\u30a2\u30eb\u3067\u53cb\u597d\u7684\u306b\u805e\u3053\u3048\u308b\u30c8\u30fc\u30f3\u304c\u3001\u5225\u306e\u6587\u5316\u3067\u306f\u8efd\u8584\u3001\u3042\u308b\u3044\u306f\u975e\u5c02\u9580\u7684\u306b\u6620\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u306f<strong>\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3<\/strong>\u306b\u307e\u3059\u307e\u3059\u6295\u8cc7\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u7ffb\u8a33\u3092\u8d85\u3048\u3066\u3001\u5143\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u611f\u60c5\u7684\u30fb\u6587\u5316\u7684\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u518d\u5275\u9020\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u91cd\u8981\u306a\u306e\u306f\u6b63\u3057\u3044\u8a00\u8449\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u6b63\u3057\u3044<strong>\u611f\u60c5<\/strong>\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/alignian.net\/stories\/how-a-proper-transcreation-process-prevents-these-mistakes\/\">\u9069\u5207\u306a\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u30fb\u30d7\u30ed\u30bb\u30b9\u304c\u3044\u304b\u306b\u3053\u308c\u3089\u306e\u30df\u30b9\u3092\u9632\u3050\u304b<\/a> \u306e\u30ac\u30a4\u30c9\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<hr \/>\n<h2>\u6587\u5316\u7684\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u306e\u5f79\u5272<\/h2>\n<p>\u6210\u529f\u3059\u308b\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7ffb\u8a33\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u6df1\u3044\u6587\u5316\u7684\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3068\u30ed\u30fc\u30ab\u30eb\u5e02\u5834\u306e\u77e5\u898b\u3092\u6301\u3063\u3066\u9069\u5fdc\u3055\u305b\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u8a00\u8a9e\u3060\u3051\u3067\u306a\u304f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u6587\u5316\u7684\u898f\u7bc4\u3001\u4fa1\u5024\u89b3\u3001\u611f\u53d7\u6027\u3092\u7406\u89e3\u3059\u308b\u30cd\u30a4\u30c6\u30a3\u30d6\u30b9\u30d4\u30fc\u30ab\u30fc\u3068\u5354\u529b\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5b9f\u969b\u306e\u6d88\u8cbb\u8005\u3067\u30c6\u30b9\u30c8\u3057\u3001\u5185\u90e8\u306e\u627f\u8a8d\u30c1\u30a7\u30fc\u30f3\u306e\u307f\u306b\u4f9d\u5b58\u3057\u306a\u3044\u3053\u3068\u3082\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u4e00\u90e8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u305d\u3082\u305d\u3082\u7ffb\u8a33\u3059\u3079\u304d\u3067\u306a\u3044\u3053\u3068\u3092\u8a8d\u8b58\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u6587\u5316\u7684\u306b\u56fa\u6709\u306a\u53c2\u7167\u3001\u30e6\u30fc\u30e2\u30a2\u3001\u8a00\u8449\u904a\u3073\u306b\u57fa\u3065\u3044\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u5e02\u5834\u3054\u3068\u306b\u30bc\u30ed\u304b\u3089\u518d\u8003\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u82f1\u56fd\u3067\u7d20\u6674\u3089\u3057\u3044\u6210\u679c\u3092\u4e0a\u3052\u305f\u5b63\u7bc0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u4e2d\u6771\u3067\u306f\u8a00\u8a9e\u9762\u3060\u3051\u3067\u306a\u304f\u3001\u6982\u5ff5\u7684\u306b\u3082\u5b8c\u5168\u306b\u518d\u8a2d\u8a08\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3053\u308c\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/alignian.net\/stories\/localising-seasonal-and-holiday-campaigns-for-global-retail-success\/\">\u30b0\u30ed\u30fc\u30d0\u30eb\u5c0f\u58f2\u6210\u529f\u306e\u305f\u3081\u306e\u5b63\u7bc0\u30fb\u30db\u30ea\u30c7\u30fc\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/a> \u306e\u8a18\u4e8b\u3067\u53d6\u308a\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u76ee\u6a19\u306f\u5747\u4e00\u5316\u3067\u306f\u306a\u304f\u3001\u30ed\u30fc\u30ab\u30eb\u3067\u5171\u611f\u3055\u308c\u308b\u5f62\u3067\u30d6\u30e9\u30f3\u30c9\u306e\u672c\u8cea\u3092\u4e00\u8cab\u3057\u3066\u8868\u73fe\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<hr \/>\n<h2>\u30b9\u30b1\u30fc\u30e9\u30d6\u30eb\u306a\u30ed\u30fc\u30ab\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u69cb\u7bc9<\/h2>\n<p>\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u306e\u8ab2\u984c\u306f\u898f\u6a21\u3067\u3059\u3002\u6570\u5341\u306e\u5e02\u5834\u3001\u6570\u767e\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u6570\u5343\u306e\u8cc7\u7523\u306b\u308f\u305f\u3063\u3066\u3001\u4e88\u7b97\u3092\u8d85\u904e\u3057\u305f\u308a\u671f\u9650\u3092\u9003\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u3044\u304b\u306b\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u30dc\u30a4\u30b9\u3092\u7dad\u6301\u3059\u308b\u304b\u3002<\/p>\n<p>\u7b54\u3048\u306f\u3001\u30d7\u30ed\u30bb\u30b9\u306e\u8ce2\u660e\u306a\u8a2d\u8a08\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u4e2d\u592e\u96c6\u6a29\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/strong>\uff1a\u30c8\u30fc\u30f3\u3001\u30dc\u30a4\u30b9\u3001\u4e3b\u8981\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u306e\u67f1\u3092\u5b9a\u7fa9\u3057\u3001\u3059\u3079\u3066\u306e\u30ed\u30fc\u30ab\u30eb\u30c1\u30fc\u30e0\u304c\u30a2\u30af\u30bb\u30b9\u53ef\u80fd\u306b\u3059\u308b\u3053\u3068\u3002<\/li>\n<li><strong>\u30ed\u30fc\u30ab\u30eb\u5e02\u5834\u306e\u5c02\u9580\u5bb6<\/strong>\uff1a\u8a00\u8a9e\u7684\u306a\u6b63\u78ba\u3055\u3060\u3051\u3067\u306a\u304f\u3001\u6587\u5316\u7684\u6d41\u66a2\u3055\u3092\u6301\u3063\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9069\u5fdc\u3067\u304d\u308b\u4eba\u6750\u3002<\/li>\n<li><strong>\u4eba\u9593\u306e\u5224\u65ad\u3092\u88dc\u5b8c\u3059\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc<\/strong>\uff1a\u7ffb\u8a33\u30e1\u30e2\u30ea\u3001\u7528\u8a9e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3001AI \u652f\u63f4\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3092\u6d3b\u7528\u3057\u3001\u30eb\u30fc\u30c1\u30f3\u30bf\u30b9\u30af\u3092\u52a0\u901f\u3055\u305b\u3064\u3064\u54c1\u8cea\u3092\u640d\u306a\u308f\u306a\u3044\u3053\u3068\u3002<\/li>\n<li><strong>\u660e\u78ba\u306a\u30ac\u30d0\u30ca\u30f3\u30b9<\/strong>\uff1a\u30d6\u30e9\u30f3\u30c9\u306e\u4e2d\u592e\u7ba1\u7406\u3068\u30ed\u30fc\u30ab\u30eb\u81ea\u5f8b\u6027\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308a\u3001\u5e02\u5834\u304c\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u9038\u8131\u3059\u308b\u3053\u3068\u306a\u304f\u8fc5\u901f\u306b\u52d5\u3051\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3002<\/li>\n<\/ul>\n<p>\u3053\u308c\u306f\u3001\u79c1\u305f\u3061\u304c<a href=\"https:\/\/alignian.net\/ja\/%e9%81%a9%e5%bf%9c%e3%81%99%e3%82%8b\/\">Adapt 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