{"id":27681,"date":"2024-03-25T08:25:07","date_gmt":"2024-03-25T08:25:07","guid":{"rendered":"https:\/\/alignian.net\/case-studies\/%ec%9c%a0%eb%8b%88%eb%a0%88%eb%b2%84\/"},"modified":"2026-11-03T07:51:30","modified_gmt":"2026-11-03T07:51:30","slug":"%ec%9c%a0%eb%8b%88%eb%a0%88%eb%b2%84","status":"publish","type":"case-studies","link":"https:\/\/alignian.net\/ko\/case-studies\/%ec%9c%a0%eb%8b%88%eb%a0%88%eb%b2%84\/","title":{"rendered":"\uc720\ub2c8\ub808\ubc84"},"content":{"rendered":"\n<h3 id=\"\uad6d\uac00\" class=\"wp-block-heading\">\uad6d\uac00<br><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">MENA \uc9c0\uc5ed<\/p>\n\n\n\n<h3 id=\"\uc0b0\uc5c5\" class=\"wp-block-heading\">\uc0b0\uc5c5<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">FMCG(\uc77c\uc6a9\uc18c\ube44\uc7ac) \uc81c\uc870<\/p>\n\n\n\n<h3 id=\"\ud504\ub85c\uc81d\ud2b8\" class=\"wp-block-heading\">\ud504\ub85c\uc81d\ud2b8<br><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ud328\ud0a4\uc9d5 \ubc0f \uc778\uc1c4 \ub9e4\uccb4 \ucea0\ud398\uc778<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub3c4\ube0c(Dove)\ub294 \uc2dd\ud488, \ud648\ucf00\uc5b4, \ud37c\uc2a4\ub110\ucf00\uc5b4\uc758 3\uac1c \uae00\ub85c\ubc8c \uc0ac\uc5c5\ubd80\ub97c \uc6b4\uc601\ud558\uba70 \uc138\uacc4\uc801\uc778 \uc18c\ube44\uc7ac(FMCG) \uae30\uc5c5\uc73c\ub85c \uc190\uaf3d\ud788\ub294 \uc720\ub2c8\ub808\ubc84(Unilever)\uc758 \ube0c\ub79c\ub4dc\uc785\ub2c8\ub2e4. \ud2b9\ud788 \uc720\ub2c8\ub808\ubc84\ub294 \ud37c\uc2a4\ub110\ucf00\uc5b4 \uc2dc\uc7a5 \ub0b4 \uc2a4\ud0a8 \ud074\ub80c\uc9d5 \ubc0f \ub370\uc624\ub3c4\ub780\ud2b8\/\uc548\ud2f0\ud37c\uc2a4\ud53c\ub7f0\ud2b8 \uc81c\ud488 \ubd84\uc57c\uc5d0\uc11c \uc138\uacc4\uc801\uc778 \uc120\ub3c4 \uae30\uc5c5\uc758 \uc785\uc9c0\ub97c \ub2e4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc5bc\ub77c\uc774\ub2c8\uc548(Alignian)\uc740 \ud574\ub2f9 \uc81c\ud488\uad70\uc744 \uc704\ud55c \ud328\ud0a4\uc9d5 \uc804\u00b7\ud6c4\uba74 \ub77c\ubca8\uc744 \uc81c\uc791\ud558\uace0 \ud604\uc9c0\ud654 \uc791\uc5c5\uc744 \uc218\ud589\ud588\uc2b5\ub2c8\ub2e4. \ub77c\ubca8\uc740 \uc6a9\uae30\uc5d0 \ubd80\ucc29\ud558\ub294 \ud22c\uba85 \uc2a4\ud2f0\ucee4 \ud615\ud0dc\ub85c \ub514\uc790\uc778\ub418\uc5c8\uc73c\uba70, \uac01 \uc2dc\uc7a5\uc758 \ud2b9\uc131\uc5d0 \ub9de\ucdb0 \uc544\ub78d\uc5b4, \ud280\ub974\ud0a4\uc608\uc5b4, \ud398\ub974\uc2dc\uc544\uc5b4\ub85c \ud604\uc9c0\ud654(\ud2b8\ub79c\uc2a4\ud06c\ub9ac\uc5d0\uc774\uc158)\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1114\" height=\"1536\" sizes=\"auto, (max-width: 748px) 100vw, 748px\" src=\"https:\/\/alignian.net\/wp-content\/uploads\/2026\/07\/Dove-Go-Fresh-Campaign-Poster-Advertisement.jpg\" alt=\"\ubb3c\ubc29\uc6b8\uc774 \ud280\ub294 \uc544\ub798\uc5d0\uc11c \ubbf8\uc18c \uc9d3\ub294 \uc5ec\uc778\uacfc \uad75\uc740 \ub178\ub780\uc0c9 \uc544\ub78d\uc5b4 \uae00\uc528, \uadf8\ub9ac\uace0 \uc790\ubabd \uc870\uac01\uc774 \ub193\uc778 \ub3c4\ube0c \uace0\ud504\ub808\uc2dc \ubc14\ub514\uc6cc\uc2dc \uc81c\ud488\ub4e4.\" class=\"wp-image-77088\"\/><\/figure>\n\n\n\n<h2 id=\"\ub3c4\uc804\" class=\"wp-block-heading\">\ub3c4\uc804<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc720\ub2c8\ub808\ubc84\uc758 \ud575\uc2ec \uacbd\uc7c1 \uc804\ub7b5 \uc911 \ud558\ub098\ub294 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc73c\ub85c\uc758 \uc601\ud5a5\ub825 \ud655\ub300\uc785\ub2c8\ub2e4. \uc720\ub2c8\ub808\ubc84\ub294 \ud574\uc678 \uc2dc\uc7a5\uc744 \uaca8\ub0e5\ud55c \ucc3d\uc758\uc801\uc778 \ub514\uc790\uc778 \ubc0f \ud604\uc9c0\ud654 \uc11c\ube44\uc2a4\ub97c \ud3ec\uad04\uc801\uc73c\ub85c \uc81c\uacf5\ud560 \uc218 \uc788\ub294, \ub2e8\uc77c\ud558\uba74\uc11c\ub3c4 \uc720\uc5f0\ud55c \ud611\ub825 \ud30c\ud2b8\ub108\ub97c \ud544\uc694\ub85c \ud588\uc2b5\ub2c8\ub2e4. \uc989, \uc720\ub2c8\ub808\ubc84\uc758 \ub0a9\ud488 \ud504\ub85c\uc138\uc2a4, \ud45c\uc900 \ubc0f \uac00\uc774\ub4dc\ub77c\uc778\uc744 \ucca0\uc800\ud788 \uc900\uc218\ud558\uba70 \uad00\ub828 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uc5c5\uccb4\uac00 \uc694\uad6c\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc625\uc678 \ubc0f \uc778\uc1c4 \ub9e4\uccb4 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud558\uae30 \uc704\ud55c \uc81c\ud488\uad70 \ud604\uc9c0\ud654 \ubc0f \ud328\ud0a4\uc9c0 \ub514\uc790\uc778 \uc791\uc5c5\uc5d0\ub294 \uc601\uc5b4, \uc544\ub78d\uc5b4, \ud280\ub974\ud0a4\uc608\uc5b4, \ud398\ub974\uc2dc\uc544\uc5b4 \uc0ac\uc6a9\uc790\ub97c \uc704\ud55c \ub77c\ubca8 \uc81c\uc791\uc774 \ud3ec\ud568\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub2e4\uad6d\uc5b4 \ud604\uc9c0\ud654 \uacfc\uc815\uc5d0\ub294 \ubb38\ud654\uc801 \uac00\uce58\uc640 \ud0c0\uac9f \uc2dc\uc7a5\uc758 \ud2b9\uc131\uc744 \uace0\ub824\ud55c \ubc88\uc5ed\uc740 \ubb3c\ub860, \ube0c\ub79c\ub4dc \uace0\uc720\uc758 \uc774\ubbf8\uc9c0\uc640 \uc2a4\ud0c0\uc77c\uc744 \ubc18\uc601\ud55c \uadf8\ub798\ud53d \ub9de\ucda4\ud654 \uc791\uc5c5, \uadf8\ub9ac\uace0 \uc6b0\uce21\uc5d0\uc11c \uc88c\uce21\uc73c\ub85c \ud45c\uae30\ub418\ub294 \uc5b8\uc5b4(RTL)\uc758 \uc870\ud310 \ubc0f \uc778\uc1c4 \uad00\ub9ac\uc640 \uac19\uc740 \uae30\uc220\uc801 \uc9c0\uc6d0\uc774 \uc218\ubc18\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 id=\"\ud574\uacb0\ucc45\" class=\"wp-block-heading\">\ud574\uacb0\ucc45<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc720\ub2c8\ub808\ubc84(Unilever)\ub294 \uc720\ub7fd \ubc0f \uc911\ub3d9 \uc2dc\uc7a5\uc744 \uaca8\ub0e5\ud55c \uc778\uc1c4 \uad11\uace0 \ucea0\ud398\uc778\uacfc \ud328\ud0a4\uc9c0\ub97c \uc81c\uc791\ud558\uace0, \uc0f4\ud478 \ubc0f \ucee8\ub514\uc154\ub108 \uc81c\ud488\uad70\uc758 \ub77c\ubca8(\uc55e\uba74 \ubc0f \ub4b7\uba74)\uc744 \uc601\uc5b4, \uc544\ub78d\uc5b4, \ud280\ub974\ud0a4\uc608\uc5b4, \ud398\ub974\uc2dc\uc544\uc5b4\ub85c \ub514\uc790\uc778\ud558\ub294 \ud30c\ud2b8\ub108\ub85c Alignian\uc744 \uc120\uc815\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alignian\uc740 \uae00\ub85c\ubc8c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uacbd\ud5d8\uc744 \uac16\ucd98 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub514\uc790\uc774\ub108, \ub9c8\ucf00\ud305 \uc804\ubb38\uac00, \ud604\uc9c0\uc5b4 \uc804\ubb38\uac00\ub85c \uad6c\uc131\ub41c \ud300\uacfc \uc804\ub2f4 \uad00\ub9ac\ud300\uc744 \ud22c\uc785\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ud300\uc740 \ubb38\ud654\uc801\u00b7\uc5b8\uc5b4\uc801 \ucc28\uc774\uc5d0\uc11c \uc624\ub294 \uacfc\uc81c\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ud574\uacb0\ud558\uace0, \uac01 \uc2dc\uc7a5\uc758 \ub2e4\uc591\ud55c \uc694\uad6c \uc0ac\ud56d\uc5d0 \ud6a8\uacfc\uc801\uc73c\ub85c \ub300\uc751\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc720\ub7fd \ubc0f \uc911\ub3d9 \uc2dc\uc7a5\uc758 \ud504\ub9ac\ubbf8\uc5c4 \ubbf8\ub514\uc5b4\uc640 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ubd84\uc57c\uc5d0\uc11c \uc313\uc740 Alignian\uc758 \uacbd\ud5d8\uc740 \uc720\ub2c8\ub808\ubc84\uac00 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ud655\ub300\ud558\ub294 \ub370 \uae30\uc5ec\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \uc720\ub2c8\ub808\ubc84 \uc81c\ud488\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc778\uc9c0\ub3c4\uac00 \ub192\uc544\uc84c\uc73c\uba70, \ub3c4\ub9e4\uc5c5\uccb4\uc640 \ud604\uc9c0 \uc18c\ub9e4\uc810\uc758 \ub3c4\ube0c(Dove) \uc81c\ud488 \uc7ac\uace0 \ud655\ubcf4\ub7c9 \ub610\ud55c \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 id=\"\uacb0\uacfc\" class=\"wp-block-heading\">\uacb0\uacfc<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alignian\uc740 \ubaa9\ud45c \uc2dc\uc7a5\uc5d0\uc11c \uace0\ubd80\uac00\uac00\uce58\uc640 \ube44\uc6a9 \ud6a8\uc728\uc131\uc744 \uac16\ucd98 \uc2e0\uc18d\ud55c \ub2e4\uad6d\uc5b4 \ud328\ud0a4\uc9d5 \ubc0f \uc778\uc1c4 \uc11c\ube44\uc2a4\ub97c \uc131\uacf5\uc801\uc73c\ub85c \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc720\ub2c8\ub808\ubc84(Unilever)\uc758 \ub9cc\uc871\ub3c4 \uc870\uc0ac \uacb0\uacfc, \uace0\uac1d \ub9cc\uc871\ub3c4\uac00 58.3%\uc5d0\uc11c 83%\ub85c \uc0c1\uc2b9\ud558\ub294 \ub4f1 \uc778\uc0c1\uc801\uc778 \uc131\uacfc\ub97c \uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uad6d\uac00 MENA \uc9c0\uc5ed \uc0b0\uc5c5 FMCG(\uc77c\uc6a9\uc18c\ube44\uc7ac) \uc81c\uc870 \ud504\ub85c\uc81d\ud2b8 \ud328\ud0a4\uc9d5 \ubc0f \uc778\uc1c4 \ub9e4\uccb4 \ucea0\ud398\uc778 \ub3c4\ube0c(Dove)\ub294 \uc2dd\ud488, \ud648\ucf00\uc5b4, \ud37c\uc2a4\ub110\ucf00\uc5b4\uc758 3\uac1c \uae00\ub85c\ubc8c \uc0ac\uc5c5\ubd80\ub97c \uc6b4\uc601\ud558\uba70 \uc138\uacc4\uc801\uc778 \uc18c\ube44\uc7ac(FMCG) \uae30\uc5c5\uc73c\ub85c \uc190\uaf3d\ud788\ub294 \uc720\ub2c8\ub808\ubc84(Unilever)\uc758 \ube0c\ub79c\ub4dc\uc785\ub2c8\ub2e4. \ud2b9\ud788 \uc720\ub2c8\ub808\ubc84\ub294 \ud37c\uc2a4\ub110\ucf00\uc5b4 \uc2dc\uc7a5 \ub0b4 \uc2a4\ud0a8 \ud074\ub80c\uc9d5 \ubc0f \ub370\uc624\ub3c4\ub780\ud2b8\/\uc548\ud2f0\ud37c\uc2a4\ud53c\ub7f0\ud2b8 \uc81c\ud488 \ubd84\uc57c\uc5d0\uc11c \uc138\uacc4\uc801\uc778 \uc120\ub3c4 \uae30\uc5c5\uc758 \uc785\uc9c0\ub97c \ub2e4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5bc\ub77c\uc774\ub2c8\uc548(Alignian)\uc740 \ud574\ub2f9 \uc81c\ud488\uad70\uc744 \uc704\ud55c \ud328\ud0a4\uc9d5 \uc804\u00b7\ud6c4\uba74 \ub77c\ubca8\uc744 \uc81c\uc791\ud558\uace0 \ud604\uc9c0\ud654 \uc791\uc5c5\uc744 \uc218\ud589\ud588\uc2b5\ub2c8\ub2e4. \ub77c\ubca8\uc740 [&hellip;]<\/p>\n","protected":false},"featured_media":73937,"template":"","categories":[526,495,500,497,518,496,494],"tags":[504,503,501,505,502],"class_list":["post-27681","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","category-gtm--","category-495","category-500","category-497","category-518","category-496","category-494","tag-504","tag-503","tag-501","tag-505","tag-502"],"acf":[],"_links":{"self":[{"href":"https:\/\/alignian.net\/ko\/wp-json\/wp\/v2\/case-studies\/27681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alignian.net\/ko\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/alignian.net\/ko\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alignian.net\/ko\/wp-json\/wp\/v2\/media\/73937"}],"wp:attachment":[{"href":"https:\/\/alignian.net\/ko\/wp-json\/wp\/v2\/media?parent=27681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alignian.net\/ko\/wp-json\/wp\/v2\/categories?post=27681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alignian.net\/ko\/wp-json\/wp\/v2\/tags?post=27681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}