{"id":27745,"date":"2024-03-23T22:20:24","date_gmt":"2024-03-23T22:20:24","guid":{"rendered":"https:\/\/alignian.net\/case-studies\/%ec%86%8c%ed%94%bc%ed%85%94\/"},"modified":"2026-07-21T11:23:59","modified_gmt":"2026-07-21T11:23:59","slug":"%ec%86%8c%ed%94%bc%ed%85%94","status":"publish","type":"case-studies","link":"https:\/\/alignian.net\/ko\/case-studies\/%ec%86%8c%ed%94%bc%ed%85%94\/","title":{"rendered":"\uc18c\ud53c\ud154"},"content":{"rendered":"\n<h3 id=\"\uad6d\uac00\" class=\"wp-block-heading\">\uad6d\uac00<br><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uae00\ub85c\ubc8c<\/p>\n\n\n\n<h3 id=\"\uc0b0\uc5c5\" class=\"wp-block-heading\">\uc0b0\uc5c5<br><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ub808\uc800 \ubc0f \uad00\uad11<\/p>\n\n\n\n<h3 id=\"\ud504\ub85c\uc81d\ud2b8\" class=\"wp-block-heading\">\ud504\ub85c\uc81d\ud2b8<br><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ube0c\ub85c\uc288\uc5b4 \ubc0f \uc778\uc1c4 \ud64d\ubcf4\ubb3c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uac01 \uc18c\ud53c\ud154(Sofitel) \ub7ed\uc154\ub9ac \ud638\ud154\uc740 \ud574\ub2f9 \uc9c0\uc5ed\uc758 \uc815\ucde8\ub97c \ub2f4\uc544\ub0b4\uba74\uc11c\ub3c4 \ud604\ub300\uc801\uc778 \uac10\uac01\uacfc \uc6b0\uc544\ud568, \ud3b8\uc548\ud568\uc774 \uc808\ubb18\ud558\uac8c \uc870\ud654\ub97c \uc774\ub8ec \uacf5\uac04\uc73c\ub85c, \ud504\ub791\uc2a4\uc801 \uac00\uce58\ub97c \uc644\ubcbd\ud558\uac8c \uad6c\ud604\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ud53c\ud154\uc740 \ub530\ub73b\ud55c \ud658\ub300\uc640 \uc138\uc2ec\ud55c \ubc30\ub824\ub97c \ubc14\ud0d5\uc73c\ub85c \ud55c \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4\ub97c \uace0\uac1d \uacbd\ud5d8\uc758 \ud575\uc2ec\uc73c\ub85c \uc0bc\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc18c\ud53c\ud154\uc740 \uc804 \uc138\uacc4 5\uac1c \ub300\ub959, 40\uc5ec \uac1c\uad6d\uc5d0 \uc9c4\ucd9c\ud574 \uc788\ub294 \ub7ed\uc154\ub9ac \ud638\ud154 \ube0c\ub79c\ub4dc\ub85c, \ud504\ub791\uc2a4 \ud2b9\uc720\uc758 \uc6b0\uc544\ud568\uacfc \uc544\ub984\ub2e4\uc6c0, \uadf8\ub9ac\uace0 \ud0c1\uc6d4\ud55c \ud488\uc9c8\uacfc \ud488\uaca9\uc744 \uc0c1\uc9d5\ud569\ub2c8\ub2e4. \uc774 \ube0c\ub79c\ub4dc\ub294 \uace0\uac1d\uc5d0\uac8c \ud2b9\ubcc4\ud558\uace0 \uc6c5\uc7a5\ud55c \uacbd\ud5d8\uc744 \uc120\uc0ac\ud55c\ub2e4\ub294 \uac00\uce58\ub97c \ucd5c\uc6b0\uc120\uc73c\ub85c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\ub294 \ube0c\ub85c\uc288\uc5b4\ub97c \ube44\ub86f\ud574 \uac1d\uc2e4 \ub0b4 \uba54\ub274, \uc694\uae08\ud45c \ub4f1 \uac01\uc885 \uc778\uc1c4\ubb3c\uc5d0 \ub300\ud55c \ube0c\ub79c\ub529 \ubc0f \ub9c8\ucf00\ud305 \ubc88\uc5ed\uc744 \ud3ec\ud568\ud588\uc2b5\ub2c8\ub2e4. Alignian\uc740 \uc601\uad6d, \ud504\ub791\uc2a4 \ubc0f \uc911\ub3d9 \uc2dc\uc7a5\uc744 \uaca8\ub0e5\ud558\uc5ec \uc601\uc5b4, \ud504\ub791\uc2a4\uc5b4, \uc544\ub78d\uc5b4 \ub4f1 \ub2e4\uc591\ud55c \uc5b8\uc5b4\ub85c \ud574\ub2f9 \ud504\ub85c\uc81d\ud2b8\uc758 \ub514\uc790\uc778, \ubc88\uc5ed, \ud604\uc9c0\ud654 \ubc0f \uc804\ubc18\uc801\uc778 \uad00\ub9ac\ub97c \uc218\ud589\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc6b0\ub9ac\ub294 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc804\ub7b5\uc744 \ucd1d\uad04\ud558\uae30 \uc704\ud574 \ud574\ub2f9 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uc774\ud574\ub3c4\uac00 \ub192\uace0 \ub808\uc800 \ubc0f \uad00\uad11 \ubd84\uc57c \uc804\ubb38 \uc9c0\uc2dd\uc744 \uac16\ucd98 \uc6b0\uc218\ud55c \ubc88\uc5ed \uc804\ubb38\uac00\ub4e4\uc744 \ud22c\uc785\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"768\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" src=\"https:\/\/alignian.net\/wp-content\/uploads\/2024\/03\/Sofitel-Luxury-Hotels-Life-is-Magnifique-Brochure-Layout.jpg\" alt=\"'Life is Magnifique' \ucea0\ud398\uc778 \uc2ac\ub85c\uac74(\uc601\uc5b4 \ubc0f \uc544\ub78d\uc5b4)\uacfc \ud638\ud154 \uc694\uae08\ud45c, \ud504\ub85c\ubaa8\uc158 \ud61c\ud0dd\uc744 \ud3ec\ud568\ud55c \uc18c\ud53c\ud154 \ub7ed\uc154\ub9ac \ud638\ud154(Sofitel Luxury Hotels) \ud64d\ubcf4\uc6a9 \ube0c\ub85c\uc288\uc5b4\uc758 \uc804\uccb4 \ub808\uc774\uc544\uc6c3 \ub514\uc790\uc778\" class=\"wp-image-76746\"\/><\/figure>\n\n\n\n<h2 id=\"\ub3c4\uc804\" class=\"wp-block-heading\">\ub3c4\uc804<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ub9c8\ucf00\ud305 \uc790\ub8cc\uc758 \ubc88\uc5ed \ubc0f \ud604\uc9c0\ud654 \uc791\uc5c5\uc740 \ud504\ub791\uc2a4\uc5b4, \uc601\uc5b4, \uc544\ub78d\uc5b4 \ub4f1 \uac01 \uc5b8\uc5b4\uad8c\uc5d0\uc11c \ud574\ub2f9 \uc790\ub8cc\uac00 \ub3d9\uc77c\ud55c \ud6a8\uacfc\ub97c \ubc1c\ud718\ud558\ub3c4\ub85d \ud574\uc57c \ud558\uba70, \uc774\ub7ec\ud55c \uacfc\uc815\uc744 &#8216;\ud2b8\ub79c\uc2a4\ud06c\ub9ac\uc5d0\uc774\uc158(transcreation)&#8217; \ub610\ub294 &#8216;\uc2dc\uc7a5 \uc801\uc751(market adaptation)&#8217;\uc774\ub77c\uace0 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub2f9\uc0ac\ub294 \ubc88\uc5ed\ub41c \ubb38\uad6c\ub098 \ud14d\uc2a4\ud2b8\uc758 \uc77c\ubd80\ub97c \uc800\uc7a5\ud558\uace0 \ubd88\ub7ec\uc62c \uc218 \uc788\ub294 \ubc88\uc5ed \uba54\ubaa8\ub9ac(translation memory) \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc911\uc559\uc5d0\uc11c \ud6a8\uc728\uc801\uc73c\ub85c \uad00\ub9ac\ud568\uc73c\ub85c\uc368 \uac01 \ud604\uc9c0 \uc2dc\uc7a5\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc2a4\ud0c0\uc77c\uacfc \uc6a9\uc5b4\uc758 \uc77c\uad00\uc131\uc744 \uc720\uc9c0\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ube44\uc6a9 \ud6a8\uc728\uc801\uc778 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 id=\"\ud574\uacb0\ucc45\" class=\"wp-block-heading\">\ud574\uacb0\ucc45<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc804\uccb4 \uacf5\uc815\uc740 \uc2dc\uac04\uacfc \ube44\uc6a9\uc758 \ud6a8\uc728\uc131\uc744 \ucd5c\uc6b0\uc120\uc73c\ub85c \ud558\uc5ec \ub2e4\ub2e8\uacc4 \ubc29\uc2dd\uc73c\ub85c \ucf58\ud150\uce20\ub97c \uc81c\uc791\ud558\ub294 \ub370 \ucd08\uc810\uc744 \ub9de\ucdc4\uc2b5\ub2c8\ub2e4. Alignian\uc740 \ubc88\uc5ed \uba54\ubaa8\ub9ac\uc640 \uc6a9\uc5b4\uc9d1\uc744 \ud65c\uc6a9\ud574 \ubc88\uc5ed\ub41c \ubb38\uad6c\uc640 \ub2e8\uc5b4\ub97c \uc2e0\uc18d\ud558\uac8c \uac80\uc0c9\ud558\uace0 \uc7ac\uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ud504\ub85c\uc138\uc2a4\ub97c \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4. \uc81c\uc791 \uacfc\uc815\uc5d0\ub294 \uadf8\ub798\ud53d \ub514\uc790\uc778, DTP(\uc804\uc790 \ucd9c\ud310), \uc601\uc5b4\u00b7\ud504\ub791\uc2a4\uc5b4\u00b7\uc544\ub78d\uc5b4 \ubc88\uc5ed \ubc0f \ud604\uc9c0\ud654 \uc791\uc5c5\uc774 \ud3ec\ud568\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uacc4\uc815 \ubc0f \ud504\ub85c\uc81d\ud2b8 \uad00\ub9ac \ud300\uacfc \uae30\uc220 \uc11c\ube44\uc2a4 \uc870\uc815 \ud300\uc758 \uc9c0\uc6d0\uc744 \ud1b5\ud574 \uace0\uac1d\uc5d0\uac8c \ud3ec\uad04\uc801\uc778 \uc81c\uc791 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 id=\"\uacb0\uacfc\" class=\"wp-block-heading\">\uacb0\uacfc<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alignian\uc740 \ud3ec\uad04\uc801\uc778 \uac8c\uc2a4\ud2b8 \uac00\uc774\ub4dc \uc81c\uc791\ubb3c\uc744 \uc644\uc131\ud558\uc5ec, \uc778\uc1c4\ubb3c \ubc0f \ub514\uc9c0\ud138 \uc5d0\uc14b\uc744 \ub2e8\uae30\uac04 \ub0b4\uc5d0 \ub0a9\ud488\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uace0\uac1d\uc0ac\uc758 \ub9c8\ucf00\ud305 \ud300\uc740 \ucd5c\uc885 \uc778\uc1c4\ubb3c\uacfc \ub2f9\uc0ac\uc758 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ubc0f \ud604\uc9c0\ud654 \uc2a4\ud29c\ub514\uc624\uac00 \ubcf4\uc5ec\uc900 \ud6a8\uc728\uc131\uc5d0 \uae4a\uc740 \uc778\uc0c1\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uad6d\uac00 \uae00\ub85c\ubc8c \uc0b0\uc5c5 \ub808\uc800 \ubc0f \uad00\uad11 \ud504\ub85c\uc81d\ud2b8 \ube0c\ub85c\uc288\uc5b4 \ubc0f \uc778\uc1c4 \ud64d\ubcf4\ubb3c \uac01 \uc18c\ud53c\ud154(Sofitel) \ub7ed\uc154\ub9ac \ud638\ud154\uc740 \ud574\ub2f9 \uc9c0\uc5ed\uc758 \uc815\ucde8\ub97c \ub2f4\uc544\ub0b4\uba74\uc11c\ub3c4 \ud604\ub300\uc801\uc778 \uac10\uac01\uacfc \uc6b0\uc544\ud568, \ud3b8\uc548\ud568\uc774 \uc808\ubb18\ud558\uac8c \uc870\ud654\ub97c \uc774\ub8ec \uacf5\uac04\uc73c\ub85c, \ud504\ub791\uc2a4\uc801 \uac00\uce58\ub97c \uc644\ubcbd\ud558\uac8c \uad6c\ud604\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ud53c\ud154\uc740 \ub530\ub73b\ud55c \ud658\ub300\uc640 \uc138\uc2ec\ud55c \ubc30\ub824\ub97c \ubc14\ud0d5\uc73c\ub85c \ud55c \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4\ub97c \uace0\uac1d \uacbd\ud5d8\uc758 \ud575\uc2ec\uc73c\ub85c \uc0bc\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ud53c\ud154\uc740 \uc804 \uc138\uacc4 5\uac1c \ub300\ub959, 40\uc5ec \uac1c\uad6d\uc5d0 \uc9c4\ucd9c\ud574 \uc788\ub294 [&hellip;]<\/p>\n","protected":false},"featured_media":74029,"template":"","categories":[499,495,500,497,518,578,496,494],"tags":[504,503,501,505,502],"class_list":["post-27745","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","category-499","category-495","category-500","category-497","category-518","category-578","category-496","category-494","tag-504","tag-503","tag-501","tag-505","tag-502"],"acf":[],"_links":{"self":[{"href":"https:\/\/alignian.net\/ko\/wp-json\/wp\/v2\/case-studies\/27745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alignian.net\/ko\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/alignian.net\/ko\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alignian.net\/ko\/wp-json\/wp\/v2\/media\/74029"}],"wp:attachment":[{"href":"https:\/\/alignian.net\/ko\/wp-json\/wp\/v2\/media?parent=27745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alignian.net\/ko\/wp-json\/wp\/v2\/categories?post=27745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alignian.net\/ko\/wp-json\/wp\/v2\/tags?post=27745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}