Alignian

Strategies that drive success

Our global marketing strategists focus on reaching your audience effectively across their journey. From comprehensive campaigns to strategic media planning, we develop data-driven strategies that drive success. With an in-depth understanding of consumer behaviour and trends, we deliver measurable results for your brand.

WEBSITES

MARKET WEBSITES

Our digital teams are dedicated to designing and developing engaging journeys that serve as a hub for your brand’s online presence. Whether it’s microsites, Content Management Systems, Enterprise Resources Planning or e-commerce, we ensure that your online platform is visually appealing, user-friendly, and optimised for seamless navigation and interaction.

Microsites

Microsites are powerful tools for highlighting specific products, campaigns, or events. We design and develop microsites that are tailored to capture your audience’s attention and drive meaningful engagement, providing an immersive experience that aligns with your brand’s objectives.

CMS & ERP

A robust system is the backbone of a successful business. We specialise in developing CMS & ERP solutions that empower you to manage and update your content and resources with ease, ensuring that your organisation remains dynamic and relevant in a fast-paced landscape.

E-commerce

In a competitive world of e-commerce, a well-designed and functional online store is essential. Our e-commerce solutions are tailored to provide a seamless shopping experience for your customers, from product browsing to secure checkout, driving conversions and fostering customer loyalty.

SOCIAL MEDIA

MARKET SOICAL MEDIA

Our social media specialists are focused on crafting impactful marketing campaigns that captivate your audience and drive meaningful action. Whether it’s profile management, social ads, or influencer marketing, we leverage the power of social platforms to elevate your brand’s presence and engagement.

Profile Management

Your social media profiles are the face of your brand in the digital realm. We provide profile management services to ensure that your social presence is consistently branded, up-to-date, and optimised for maximum visibility and audience engagement.

Social Ads

Social advertising is a key component of modern marketing strategies. We create compelling social ad campaigns that resonate with your target audience, driving traffic, conversions, and brand awareness across various social platforms.

Influencer Marketing

Collaborating with influencers can significantly amplify your brand’s reach and credibility. Our influencer marketing teams identify, engage, and manage partnerships that authentically align with your values and resonate with your audience.

MARKET Search Display SEO

Our search, display & SEO service is dedicated to leveraging the power of digital advertising to reach customers both on and off-site. From keyword research to search & display ads and search engine optimisation, we craft data-driven strategies to enhance your brand’s online visibility and engagement.

Keywords are the building blocks of effective digital marketing. We conduct comprehensive keyword research to identify high-impact terms and phrases that align with your objectives, ensuring that content is optimised for search visibility and relevance.

Search and display ads are essential tools for reaching potential customers at every stage of their journey. We create ad campaigns that capture attention and drive meaningful actions, from clicks to conversions, across various digital platforms.

A strong SEO strategy is crucial for improving organic search visibility. We provide strategies that encompass technical and content optimisation, link building, and performance tracking, ensuring that your brand remains competitive in search results.

TV & VOD

MARKET TV

Our TV & VOD service is focused on strategically planning and optimising media placements to maximise reach and engagement. From media planning to linear TV ads and AVOD, SVOD, TVOD, OTT & CTV, we craft data-driven strategies to enhance brand visibility across TV and streaming platforms.

Media Planning

Effective media planning is the foundation of successful TV & VOD campaigns. We conduct thorough market analysis and audience profiling to identify optimal media placements that align with your brand’s objectives and budgetary considerations.

Linear TV Ads

TV advertising remains a powerful tool for reaching broad audiences. We create linear TV ad campaigns that capture attention and drive meaningful actions, from brand awareness to direct response initiatives across various broadcast networks.

Video On Demand

Video-on-demand platforms continue to evolve rapidly. Our planning and placements cover ad-supported, subscription, transactional, over-the-top, and connected TV platforms to ensure that your brand is visible in a fragmented media environment.

OUR WORK

RIMMEL

Rimmel is a British multinational cosmetics brand. It offers a wide range of makeup products, including foundation, mascara, nail polish, and lipstick. The brand is known for its innovative and trend-focused approach to makeup, aiming to help individuals express their individuality. Rimmel is also approved under the Cruelty Free International Leaping Bunny Programme, reflecting its commitment to producing cruelty-free cosmetics

Objective

Rimmel needed to understand the social sentiments and analytics on its product range to enhance its offering and truly listen to its customers across multiple social media channels.

Work

  • Social listening
  • Data analytics
  • Actionable insights
  • GTM consultancy
  • IN/ES translation
  • Visual reporting

Results

Devising strategic insights and features such as colours, ingredients, product specifics and market preferences to guide business decisions to enhance and tailor Rimmel’s beauty range.

AMNESTY INTERNATIONAL

Amnesty International is a global movement of more than 10 million people in over 150 countries and territories who campaign to end abuses of human rights. It is an international non-governmental organisation focused on human rights, with its headquarters in the United Kingdom. Amnesty International’s work includes campaigning against injustice and inequality, advocating for a world where human rights are enjoyed by all, and uncovering the truth behind human rights violations.

Objective

Amnesty International requested the enablement of a live social media campaign where posts are automatically responded to with subtitled videos to drive engagement with its causes and initiatives.

Work

  • Real-time responses
  • Social analysis
  • Subtitle translation
  • GTM Video editing
  • Closed-captions
  • Campaign reporting

Results

Driving conversations between community members and the public with real-time response videos, driving high reach, traffic, awareness and user engagement metrics.

VERTU

Vertu is a luxury mobile phone manufacturer that was established in 1998. The company is known for producing handmade, high-end mobile phones using precious materials such as leather and metals. The company’s products were known for their exclusivity, with models like the Vertu Constellation Quest and the Vertu Signature Touch gaining attention for their luxury and craftsmanship.

Objective

VERTU needed an activation campaign for new product releases across channels including events, print, digital and TV to increase its clientele across existing and new regions in an omni-channel and global campaign.

Work

  • ATL transcreation
  • Digital/OOH Ads
  • 15″ and 30″ TV Ads
  • Subtitling/Voice-Over
  • Event showrooms
  • Print-ready artwork

Results

Launching the campaign in 9 languages across 4 regions; we've achieved unprecedented results, exceeding forecasted metrics and increasing new customer acquisition and brand loyalty.

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