AON
Country
United Kingdom
Industry
Insurance
Project
Financial and bidding documents
Aon, is a Gaelic word meaning oneness, Also, the world’s second-largest insurance brokerage, and largest reinsurance brokerage that provides retail property/casualty, liability, and other insurance products for groups and businesses, as well as risk management services. Aon Re Global handles reinsurance brokerage services for aviation, marine, energy, professional liability, and other niche and speciality business lines.
Aon plc is a global provider of insurance that operates in three major segments: commercial brokerage, consulting services, and consumer insurance underwriting, a public multinational corporation headquartered in London, United Kingdom, that provides risk management services, insurance and reinsurance brokerage, human capital and management consulting. Aon has approximately 500 offices worldwide, serving 120 countries.
Aon wanted to improve their marketing collateral, financial proposals and annual reports and approached Alignian to produce artwork, manage outputs and control publishing quality across file formats.
Creating Aon’s brochures, annual reports and financial documents required a wide range of skill sets including graphic design, colour correction, copywriting and print management to ensure consistency with brand guidelines and tone of voice for stakeholders to navigate through the documents simply and engage with the content.
Challenge
Aon needed a partner to rely on for the implementation of a strategic vision to develop print-ready artwork for their centre of excellence department; encompassing financial documents, ranging from annual reports and tender proposals to factsheets, funds reports and monthly magazines, with a fast turnaround.
Aon wanted the artwork of all their print and digital materials to reflect the level of quality and image of their well-established brand acumen while adhering to existing brand guidelines.
Solution
Aon established a long-term relationship with Alignian to address their specific production requirements, considering the high level of security compliance, operational complexity and in-depth content.
Our linguists worked closely with DTP experts to translate, proofread, and deliver all documents, whilst ensuring linguistic accuracy and a narrative that aligns with the brand’s tone of voice.
Alignian developed a marketing collateral, adhering to guidelines across all documents, with consistent use of fonts, colours and standardised layouts. This helped in creating a visual identity that is unique to Aon.
Results
Through the organisation wide adoption of impactful marketing and proposal collaterals, Aon has realised significant changes and improvements with the digital and print executions, while maintaining their identity and brand image.
Our creative publishing work supported Aon to win new contracts and tenders with blue-chip clients and expand to new regions.